b.a.b.e. is a non-profit advocacy organization dedicated to furthering awareness about breast cancer, changing people’s perceptions of the disease, and supporting those researchers working to eliminate breast cancer as a life-threatening disease. The b.a.b.e. Approach – Why we are Different At b.a.b.e. we don’t ignore the issue of breasts as sex objects; we embrace it. We harness the power and the allure of breasts to draw support from previously untapped sources. In its effort to promote the breast, b.a.b.e. targets the most successful supporters of breasts, men, as its primary source of funding and support.
b.a.b.e. is the only advocacy organization working to create such a team of non-traditional sponsors and supporters in the fight against breast cancer.
Join the b.a.b.e. team. There is nothing sexier than a hero. One in eight women will develop breast cancer. Think about that in relation to your wife, girlfriend, sister, mother, favorite adult star. b.a.b.e. is committed to funding breast cancer research and educational programs, especially in the areas of early detection and prevention.
It’s all to keep breasts bouncing!
b.a.b.e.’s story b.a.b.e. founder Marcia Hrichison has spent 20 years working in the entertainment and music industries. In January 2001, she was diagnosed with breast cancer. Two months later, days after she produced “Backstage at the GRAMMYS,” she underwent a mastectomy, and later chemotherapy. In the following months and years, Marcia did a lot of research. Breast cancer fundraising activities and items were NOT sexy: pink kitchen appliances, pink scarves, pink bracelets, pink cookbooks, and pink bears. Photos from fundraising events were filled with the triumphant faces of women. Women. Where were the men? Breast cancer attacks breasts. Who appreciates breasts more than men?
Marcia had an epiphany. This is about breasts. Breasts are sexy. Breasts are beautiful. If breast cancer continues to affect one in every eight women, there won’t be many breasts or women left. She created a non-profit organization that is sexy, that teams with the industries that appreciate the power of breasts. b.a.b.e. was born.
The many fundraising activities that b.a.b.e sponsors include annual Poker Tournaments, “Galas” in conjunction with unique entertainment companies and sales of b.a.b.e. and babe-a-rella ™ products.
The organizations that b.a.b.e. is supporting in their mission to eradicate breast cancer, develop new treatments, and increase awareness include:
Westside Family Health Center, Los Angeles
Eileen Stein Jacoby Fund
Fox Chase Cancer Center, Philadelphia
Nationwide ‘Check Em Don’t Neglect Em’ Campaign
The Facts About Breasts
Every three minutes a woman in the U.S. is diagnosed with breast cancer.
There are over two million women living in the United States who have been diagnosed with and treated for breast cancer.
41,000 women – 110 each day – are expected to die from breast cancer during 2007.
By the time cancer is diagnosed, it has already been present for six to ten years.
The breast is the leading cancer site among American women.
Breast cancer is a ‘younger woman’s” disease: approximately 11,000
women under the age of 40 will be diagnosed with breast cancer in 2007,
and close to 1,300 will die.
Younger women’s cancers are generally more aggressive and result in lower survival rates.
One in every eight women will develop breast cancer.
Taylor Wane: Babe-A-Rella ® Taylor Wane, is our very first “Babe-A-Rella.” Taylor has been instrumental in making b.a.b.e. a success. She is an impassioned and eloquent spokesperson, and created an e-mail frenzy for b.a.b.e. when she did interviews about the organization on over 100 Radio Stations in one week! In the midst of her hectic touring schedule, Taylor made time to help design and implement the b.a.b.e. website, develop the Babe-A-Rella logo, and help organize our first and second Annual “Babes & Aces” Poker Tournaments. Taylor has appeared at various conventions, galas, and our “Babes & Deuces” nights at the exclusive Forty Deuce Club in Hollywood.
“Here was b.a.b.e., and I knew we needed an image – a fabulous, strong, inspirational female to be our own ‘super-hero,’ b.a.b.e. founder Hrichison says. I saw the oil painting the artist Olivia did of Taylor, and said, that’s Babe-A-Rella! The moment she heard about b.a.b.e., Taylor was in.” About breasts, Taylor has this advice: “Check them, don’t neglect them.” And that’s EVERY month!!!